Amazon, seeking to resolve two European Union antitrust investigations, has promised to treat third-party merchants on its website fairly, the bloc's competition watchdog said Thursday.
, known as the Digital Markets Act, that it said are “unfairly targeting Amazon and a few other U.S. companies.” The act, part of the EU’s overhaul of its digital rulebook, aims to rein in the power of tech giants and make them treat smaller rivals fairly under threat of hefty fines.
The EU commission suspected Amazon of distorting competition by accessing and analyzing real-time data from independent vendors selling goods on its platform to help decide which new products of its own to launch and how to price and market them. To settle the second investigation, Amazon also committed to allowing sellers on its Prime membership service to use any logistics and delivery company of their choosing and to set “non-discriminatory” criteria for who gets chosen to sell on Prime.
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