Ofcom, the U.K. media watchdog, is set to launch a study examining the role of Amazon, Microsoft and Google in the cloud services market.
have impacted traditional calling and messaging, as well as the competitive landscape among digital assistants, connected TVs and smart speakers.
"That's why we're kick-starting a programme of work to scrutinise these digital markets, identify any competition concerns and make sure they're working well for people and businesses who rely on them," she added. The move adds to efforts from other regulators to rein in large tech companies over the perceived stranglehold they have on various parts of the digital economy.
Amazon holds a comfortable lead in the cloud infrastructure services market, with its Amazon Web Services division making billions of dollars in profits every year.Microsoft's Azure is the first runner up, while Google is the third-largest player. Other firms, including IBM and China's Alibaba, also operate their own cloud arms.
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