Amazon may be looking at markets outside of the U.S. for its pharmacy business, including Canada and Australia.
to its marketplace in Japan with the support of local partners.
The 'Amazon Pharmacy' branding is relatively new. PillPack notified its customers at the end of 2019 that it would be including references to the brand in its printed materials and on its labels. That suggested that PillPack might look to go broader than its current remit, which involves fulfilling multiple medications and shipping them every month in clearly labeled packages.
Filing a trademark doesn't necessarily mean that international expansion is imminent. But it does suggest Amazon will eventually go global, which is in line with its typical business strategy, and this first crop of trademark filings might signal which countries the company is likely to explore next.
PillPack has faced some challenges in scaling its business in the U.S. The domestic market is large -- patients and insurers spent about $300 billion on prescription drugs every year -- but it's also competitive and highly complex. Since Amazon bought PillPack, it has already run into
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