Amazon is removing Just Walk Out technology from its Amazon Fresh stores as part of an effort to revamp the grocery chain.
lets customers pay for items without standing in line and sends them receipts afterward. Amazon said it will now be replaced by smart carts that allow customers to skip the checkout line but also see their spending in real-time.While redesigning Fresh stores in the past year, Amazon spokesperson Carly Golden said the company heard from customers who enjoy skipping the checkout line but also wanted to view their receipts and savings as they shopped.
Despite predictions Amazon’s entry into the grocery sector would disrupt the market, the company has struggled to find what works. In 2023, Amazon CEO Andy Jassy wrote in his annual letter to shareholders that Amazon was working to find the right formula that would allow it to have a larger impact on physical grocery. The company has shut down some Amazon Fresh and Go stores that weren’t living up to their promise and said early last year that it was pausing expansion on Fresh stores.
In November, the company reopened three Fresh stores in Los Angeles, California. Golden, the Amazon spokesperson, said the company is now focused on “selectively opening new Fresh stores and remodeling the majority of its existing stores.Just Walk Out technology will continue to be offered in Amazon Go stores and some smaller Amazon Fresh stores in the U.K., the company said. It will also continue offering the technology to third-party retailers.
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Amazon is removing Just Walk Out technology from its Fresh grocery stores in the USAmazon says the technology will be replaced by smart carts that allow customers to skip the checkout line but also see their spending in real time.
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