Amazon Prime members just got a new perk: free 2-hour grocery delivery.
Until now, Prime members had to pay an additional $14.99 per month to get access to Amazon Fresh, the company's grocery delivery service.
Until now, Prime members had to pay an additional $14.99 per month to get access to Amazon Fresh, a separate program that offered free two-hour grocery delivery. Amazon's VP of Grocery Delivery Stephanie Landry told CNBC that groceries have been one of the fastest growing segments at Amazon, and the new program would effectively make Amazon Fresh a free benefit for all Prime members.
The change reflects Amazon's growing delivery efficiency, as it looks to shorten delivery time — which in turn leads to more frequent purchases and bigger spending. Amazon has pledged to make one-day delivery the default for all Prime members this year, and is spending billions of dollars in growing its warehouse footprint and delivery infrastructure.
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