Cooking and video streaming have both boomed as major quarantine activities — and now Food Network Kitchen, which fuses the two pursuits, will be free to tens of millions of Amazon device use…
to give away one-year free subscriptions to Food Network Kitchen to all users of Fire TV and Fire Tablet devices in the United States. This past January, Amazon said Fire TV had over 40 million active users; that’s higher now, but the company declined to provide an updated figure. It hasn’t disclosed how many Fire Tablets are in active use.
Neither company is disclosing terms of Amazon’s expanded deal with Discovery, other than that the ecommerce giant is footing the bill for the 12-month free trials of Food Network Kitchen. “They are paying us,” Faricy said. “This makes [the partnership] much, much bigger all at once.”debuted in the U.S. in October 2019
Discovery’s deal with Amazon has been led by Faricy — an Amazon alum who still resides in the Seattle area. Prior to joining Discovery in 2018, he was VP of Amazon Marketplace, where he oversaw the company’s third-party merchant business.
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