Amazon is ensuring everybody can cash in on this year's Prime Day deals, and it's a sneaky strategy to boost its most important asset

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Amazon is ensuring everybody can cash in on this year's Prime Day deals, and it's a sneaky strategy to boost its most important asset
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Amazon is offering 30-day free trials and $1.99 one-week memberships so shoppers who want to can experience Prime Day. It makes sense.

Amazon's annual Prime Day deals event is coming soon, occurring over two full days on July 15 and July 16. The deals are only available for Prime members, but Amazon is offering a few different kinds of trials to ensure everybody who wants to shop can. It's smart of Amazon to get as many people as possible shopping on Prime Day, as it's a way to sell its all-important Prime membership program, which keeps customers coming back.

Amazon's annual Prime Day deals event is coming soon, occurring over two full days on July 15 and July 16. The deals are only available for Prime members, but Amazon is offering a few different kinds of trials to ensure everybody who wants to shop can. It's smart of Amazon to get as many people as possible shopping on Prime Day, as it's a way to sell its all-important Prime membership program, which keeps customers coming back.

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