A new Fitbit integration could help Amazon overcome one of its weaknesses with Alexa adoption:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Connectivity & Tech subscribers.Amazon is doubling down on its voice-oriented"Alexa everywhere" strategy as it strives to boost the Alexa ecosystem and infuse the voice assistant into as many facets of a consumer's daily life as possible.
It could lead to more partnerships down the road. The global smartwatch market is blossoming — shipments grew 44% year-over-year during Q2 2019 — and voice control helps to heighten the user experience. Thus, we expect other smartwatch vendors that lack their own dedicated voice assistants to follow Fitbit's lead and partner with Amazon to natively embed Alexa in their devices.
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