Amazon has a fake product review problem:
by Business Insider. Which? looked at hundreds of popular tech products and found that, among headphones alone, 71% had five-star ratings.However, all the headphones found on the first page of results were from"unknown" brands and around 87% of the 12,000 reviews for these products were
Customers rely on reviews for information, and if they have to worry about fake reviews on a platform, they may limit their spending behavior. A97% of US consumers look at reviews when making their purchasing decisions, with 26% doing so for every purchase and 95% reading more than one review.
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