MakingTheCut’s final test — and its $1 million prize — came down to a runway face-off
From left: Heidi Klum, Jonny Cota, and Tim Gunn. Photo: David Scott Holloway/David Scott Holloway/Amazon Stud Every so often, a competition-based reality show creates an actual star. That’s what happened in 2008, when Christian Siriano won Project Runway, launching him into a successful career as a designer and an established role in New York’s fashion landscape.
Compared with Project Runway, Making the Cut’s budgets are higher , its locales are fancier , and its emphasis on commercial success is notably more intense. In each episode, the contestants design one runway look and one more accessible look. Whoever is deemed the winner gets to see their accessible look sold on Amazon after the episode airs.
From left: Looks by Esther Perbandt and Jonny Cota. Photo: Janice Yim/Amazon Studios. From left: Looks by Esther Perbandt and Jonny Cota. Photo: Janice Yim/Amazon Studios. The commercial angle shouldn’t be a surprise — this is Amazon, after all. In Making the Cut’s finale, the top contestants were given three chances to demonstrate that they understand how to create and sell a brand. First, they were asked to set up a a pop-up shop in New York — a challenge that knocked out Bos.
But the final test came down to a runway face-off. Cota and Perbandt debuted their collections on a rooftop against the New York City skyline. Both aesthetics could be described as “edgy,” with a mostly all-black palette with smatterings of white and leopard print.
The judges were split, but tie-breaker Nicole Richie granted Cota the final prize. “I feel like he always had a very strong story to tell, understood the designer he is, [and] who he designs for,” Klum said in an interview. “To me, he always had a very clear brand identity.” Of course, everything’s changed since the show was filmed. Cota will need all of his business savvy to figure out what might come next.
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