Amazon has almost doubled its brand value to $316 billion as it expands in areas...
FILE PHOTO: The logo of Amazon is seen at the company logistics centre in Boves, France, Jan. 19, 2019. REUTERS/Pascal Rossignol/File Photo
The value of the Amazon brand jumped 91%, while Alibaba’s rose 48% to $131 billion, according to an annual ranking from ad group WPP and its data analytics unit Kantar, which combines financial performance with consumer surveys in more than 50 countries.
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