Amazon and Nike are reportedly thinking of buying Peloton
says Nike is thinking of purchasing it, as well. Neither company has held talks with Peloton yet, and they may end up not making an offer at all.
Peloton became a hit at the beginning of the pandemic, when people were looking for fitness alternatives after their gyms closed due to lockdowns. In fact, it reached a market value of $50 billion in January 2021 — a far cry from its current $8 billion valuation.its Bike and Tread production amid slowing demand caused by several factors, including stiffer competition.
If Amazon truly is thinking of acquiring Peloton, it could use the company to expand its health and wellness offerings and make it easier for customers to get their hands on one of its bikes or treadmills. It certainly has the capacity to ensurenotes, an acquisition would also give Amazon access to users' data, which would be useful for its future health and wellness projects.
Peloton hasn't dropped any hint that it's looking for a new owner, but activist investor Blackwells Capital is calling for Foley to be ousted and for the company to start finding a potential buyer. Blackwells accused Foley of making decisions that cost the company $40 billion, including misleading investors about certain information and hiring his wife in an executive role.
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