Analysts at Barclays have named consumer internet stocks set to do well — and badly — in an age of generative AI.
Outlining what they called "a framework for generative AI success," the bank analyzed possible opportunities and risks as generative AI is embraced around the world. "The next few years could change the way traffic flows through the internet, and the market cap of many stocks," the analysts wrote in a Sept. 12 note. "We think it's still too early to declare the AI 'winners' and 'losers' in the consumer internet space.
Both Google and Meta are already well-placed in the industry; the former has over three billion Android users and millions of users across its apps, while Meta has four "mega apps," each with over a billion daily active users, the analysts said.
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