Alpina Branding May Change Following BMW Takeover, Trademarks Reveal | Carscoops

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Alpina Branding May Change Following BMW Takeover, Trademarks Reveal | Carscoops
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BMW will soon own Alpina completely, and trademark filings suggest that it is planning to update the logo and lettering of its new in-house tuning department car auto cars

may be changing the logo of its soon-to-be acquired tuner, Alpina. The new logos will update the company for its new era, while also reflecting the pin striping that has defined the tuning house for so long.

The new logo is in some ways just a new font for the name, though it is distinctive enough that it will likely work as a brand insignia, too. The company’s name “The main feature of the new lettering can be found on the A, which will also act as a symbol representing the brand these documents first discovered by theforum show.

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