Alphabet doesn't reveal revenue for YouTube or Google Cloud. Here's why new CEO Sundar Pichai would benefit by being more transparent.
REUTERS/Albert Gea
Google's parent company notoriously keeps much of its financial information obscured. It discloses some broad categories of revenue, but to date, has declined to break out how much money it makes from YouTube or Google Cloud or Maps or any of its other particular products or business lines. In its public financial statements, Alphabet breaks out how much revenue its gets from its Google unit and from its "other bets," which includes self-driving car unit Waymo and an assortment of other early-stage projects it's launched. Within the Google unit, the company delineates how much advertising revenue it gets from its own sites and also from third-party sites.
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