Watch Bill Murray, Bryan Cranston, and more in this year's Superbowl commercials
Photo-Illustration: Vulture and YouTube Peggy Olson was just starting to tackle the Super Bowl commercial craze in the penultimate season of Mad Men. And now, over 50 years after Super Bowl II, the “big game” is still the prime programming slot for advertisers, who shell out north of $5 million to capture American eyeballs for 30 seconds, according to Reuters. It’s true that viewership has dipped in recent years. Last year, 98.2 million people tuned in, the lowest ratings in over a decade.
Hyundai: A Wicked Smaht Pahk With Bostonian Stars Chris Evans, John Krasinski, and Rachel Dratch channel big Boston energy to show off Hyundai’s new parking technology, featuring Red Sox legend David “Big Papi” Ortiz. Planters: The Death of Mr. Peanut MC Hammer Gets Creative With Cheesy Cheetos Fingers What happens when MC Hammer eats Cheetos in the midst of a melodic epiphany? Nothing short of musical genius.Discover Card attempts to strike internet gold with this new ad, splicing together iconic movie, TV, and vlog moments of people saying “yes” to underscore that people do indeed take Discover Card.We get it, Discover doesn’t charge annual fees. The credit card brand mimics the style of their previous commercial to make this very clear.
Walmart Attempts to Heal National Wound The corporate retail behemoth highlights American communities set to the tune of Elton John’s “Rocketman.”Scout, the “Lucky Dog” from last year’s WeatherTech Super Bowl campaign, plays on our heartstrings as he praises the University of Wisconsin’s veterinary school.Budweiser wants to show us that Americans aren’t the worst.Bud Light takes us inside of Post Malone’s brain à la Inside Out as he attempts to buy the brand’s hard seltzer.
Porsche Is Fast & Furious Porsche gives us action-packed heist vibes. All it needs is a Teriyaki Boyz soundtrack.Snickers laments the state of things in 2020. No more nondairy milk and corrupt politicians, Snickers is here! TurboTax Is Ready for TikTok Get ready to learn about tax deductions and mobile form uploads to the tune of a catchy, New Orleans bounce–inspired track. Also, everyone does the butterfly dance.
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