Even if you don’t know what a VSCO girl is, you have undoubtedly encountered one, and they’ve probably made you feel ancient. But whatever, we love them
Even though the VSCO girl aesthetic is, in many ways, specific to Gen Z culture, it didn’t arise in a vacuum. Its antecedent is the 2014, who was also characterized primarily by her exaggerated casualness and ardor for generic brands like Starbucks, North Face, and Yankee Candle Company. Unlike basic bitches, however, VSCO girls have something of a more political bent, at least in theory.
All of this is to say that the VSCO girl brand is not something that someone would actively aspire to identify with, and indeed, that’s the case on TikTok, where most teens are eviscerating — or, at the very least, gently poking fun at — the trope. Indeed, many of the tropes associated with the meme originate less with VSCO girls proper and more with the subgenre ofa seemingly endless offering of videos of ponytailed teenage girls hosting sleepovers on trampolines and pool floats.
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