.AliciaKeys' keyssoulcare is a category-defying brand that wants to widen the overlap between beauty and wellness.
When Alicia Keys launched Keys Soulcare, a category-defying beauty brand in partnership with E.l.f. Beauty last year, she set out to widen the overlap between beauty and wellness.
Each product in the range comes with a prescribed mantra for consumers to repeat upon application: for the body cream, “my body is a vessel for love, light and strength”; for the cleanser, “I love myself as I am”; for the body oil, “Everything I do is an act of creation.” One of Keys’ inspirations came from a Buddhist meditation she learned, in which she had to examine her own body without judgment. “I found it was such a powerful practice, just to try to focus on what you look like with no judgment and to be so connected to your body. With the oil and hand and body wash, it really feels like that continuation of that.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The 17 Best New Body Care ProductsOur 2021 beauty award winners for dry skin, stressed-out nails, and just about everything else.
Read more »
Alicia Silverstone And Her Son Adorably Recreate Iconic 'Clueless' SceneAlicia Silverstone And Her Son Adorably Recreate Iconic 'Clueless' Scene Omg we love this. “As if!!”
Read more »
Alicia Silverstone Goes Full-On 'Clueless' In Her TikTok DebutThe actor recreated one of the 1995 teen comedy's scenes — and dropped a classic Cher Horowitz catchphrase — upon joining the video-sharing platform.
Read more »
Covid: Matt Hancock responds to Dominic Cummings's care homes remarkThe health secretary says he promised residents would be Covid-tested when capacity became available.
Read more »