Alibaba's AliExpress recruits Beckham to 'score more' global sales

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Alibaba's AliExpress recruits Beckham to 'score more' global sales
AliexpressDavid BeckhamGlobal Markets
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AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch...

SHANGHAI - AliExpress, an e-commerce site owned by Chinese giant Alibaba , has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world.

According to mobile intelligence firm Apptopia, Temu's app downloads jumped 34% on Super Bowl Sunday from the day before. PDD does not break out revenue for Temu separately and does not comment on the accuracy of third-party sales estimates. Nicole Scherzinger sent fans wild wearing the tiniest black string swimsuit as she danced with her fiancé Thom Evans and friends in a luxurious garden.

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