Alexander Wang Reimagined a Late 2000s Classic For the Next Generation

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Alexander Wang Reimagined a Late 2000s Classic For the Next Generation
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Alexander Wang's iconic studded Rocco bag which launched in 2009 has been reimagined as the Ricco for a new generation.

The year was 2009: Obama had just been elected president, the first Avatar movie hit theaters and blew everyone’s minds, Bitcoin had only just been established and no one knew what that meant, Kanye West interrupted Taylor Swift at the VMAs and the Alexander Wang Rocco Bag was on the arm of every It Girl.

The mini duffle-style bag had a huge waitlist and was a favourite of Rihanna, Zoë Kravitz, the Olsen’s, Ashley Tisdale and Brittany Snow. The slouchy pebbled leather meant it was casual with a touch of edge thanks to the chunky metal studs that lined the bottom and it fit in perfectly with the era of the big bag–something we’ve moved away from in 2024.With that in mind, Alexander Wang is revisiting the Rocco and updating it for the new generation in the form of the Ricco.

The new style comes in two sizes both of which are genderless, smaller than the original and can be worn on the shoulder. The bags are both available now and retail for ​​$1,280 and $1,510 CAD respectively.18 Best Period Dramas To Watch For 'Bridgerton' And 'The Crown' FansJoin a worldwide community of theatre enthusiasts, engage in lively watch parties and discussions and celebrate the performing arts together, transcending geographic boundaries with BroadwayHD.

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