The broadcasting boss is pushing for public-service options to be prominently included in smart TVs and online video services. Alex Mahon was recognized as part of 2018's Variety500 presented by verizondigital
The first woman to head the British advertising-funded pubcaster Channel 4, former Shine chief Mahon is reaching out to younger audiences, fostering a talent-friendly and inclusive culture to keep Channel 4 edgy and successful on digital platforms. She is pressing for legislation to ensure that smart TVs and online video services give prominent play to the U.K.’s public-service broadcasters.
relevant, while continuing to produce high-end dramas such as “The Light,” which comes from BAFTA- and Tony-winning writer Jack Thorne and is being co-financed with Hulu.
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