The supermarket has reduced the price of the new snack
Aldi has issued a 'while stocks last' warning for a new £1.99 snack that featured on Channel 4's 'Aldi's Next Big Thing. ' The programme sees artisan suppliers compete for a 'life-changing' contract to have their product stocked in over 1,000 Aldi stores nationwide.
The products are presented to Julie Ashfield, managing director of buying at Aldi UK, who considers factors such as price, packaging, shopper demand, and scalability before narrowing down the contestants to just two.After receiving feedback, finalists have four weeks to make improvements, followed by a home visit from either Anita or Chris who report back to Julie.
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