The gondola at Banff Sunshine Village ski resort is seen in this undated handout photo.
Banff Sunshine Village says it's seeing more Americans hit the ski hills this winter, a bump they attribute in part to the Canadian loonie that has been hovering around 70 cents compared with the U.S. dollar for weeks. Alberta's tourism industry is trying to capitalize on Canada's weak dollar. Some members of Alberta's tourism industry are optimistic a weak Canadian dollar will bode well for their businesses, and in some cases it already has.
A lift ticket costs $175 Cdn at Sunshine, but converted to U.S. dollars, it's a steal, says Scurfield, noting a similar ticket costs double that in Colorado."We see it in the online reviews. We hear it from our visitors. The great value for money is a topic of conversation among visitors and Americans in particular," says Emmett McPartlin, director of sales and marketing at the Lake Louise Ski Resort & Summer Gondola.
Frederic Dimanche, the University of Toronto's director of School of Hospitality and Tourism Management, says a weak Canadian dollar on its own may not be enough to draw international tourists, but it might make a difference in how much visitors spend, if they know they're getting a deal.Dimanche says that knowledge could translate into more extravagant holidays.
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