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The Alberta Motor Association marks 100 years with A Road Well Travelled, a free Edmonton exhibit of artifacts and interactive displays, opening Saturday at The Creative Hive.
The Alberta Motor Association has opened a centennial archive exhibit in Edmonton to mark 100 years of serving Alberta motorists. The free public display, titled A Road Well Travelled, opens Saturday at The Creative Hive in west Edmonton and runs daily from 9 a.m. to 5 p.m., with extended hours until 8 p.m. on Thursdays.
The exhibit features artifacts, interactive displays and visuals that portray a century of travel by Albertans. It runs until Nov. 8 at the Edmonton venue before moving to the Reynolds Museum in Wetaskiwin from May to October 2028.
Alberta Motor Association Marks a Century
The Alberta Motor Association was formed in 1926 when automotive clubs in Edmonton and Calgary teamed up to lobby for safer roads and lower fuel taxes. The association now has more than 1 million members across the province.
AMA vice-president Jane Flower described keeping up with motorists' needs over 100 years as a welcome challenge, speaking to CTV News Edmonton on Wednesday. She said the organization is a membership body that is nothing without the people who have trusted it for a century.
Flower said the celebration is not just about the AMA but about what Albertans have created through the membership organization. She said every piece on display tells a story about what Albertans have experienced over the last 100 years.
Artifacts Trace the Evolution of Driving
The exhibit includes steering wheels from vehicles, allowing visitors to see the evolution of the car. It also documents the evolution of school safety patrol, a program in which young people have protected their colleagues at crosswalks for more than 80 years.
Flower pointed to the changes in that program as one example of how safety practices have developed over time. She also noted the technology found in modern vehicles and how travel has evolved from road trips to journeys around the globe.
Interactive displays and visuals round out the collection, giving visitors a look at how Albertans have moved across the province and beyond. The artifacts are drawn from the association's own archives, assembled for its centennial year.
Free Access and Future Display Dates
Admission to A Road Well Travelled is free. The exhibit is open daily from 9 a.m. to 5 p.m., with Thursdays extended until 8 p.m., at The Creative Hive in west Edmonton until Nov. 8.
After the Edmonton run, the exhibit will be displayed at the Reynolds Museum in Wetaskiwin from May to October 2028. The association was founded on advocacy for safer roads and lower fuel taxes, priorities that shaped its early years.
More than a million members now belong to the organization across Alberta. The centennial display is intended to connect that present-day membership with the history that preceded it.
With files from CTV News Edmonton's Evan Klippenstein.
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