\u0027This is no hobby. We are doubling revenue,\u0027 says Emma May, a former lawyer and political aide. Her line aims to be Lululemon for the office
“When women get dressed for work, in a position where they need to be taken seriously — like a premier, like a supreme court justice, like a young intern,” Emma says, they go through mental gymnastics about what to wear. At the mall, everything caters to youth or focuses on fun, sexy, look-hot clothing.
“I took out a $140,000 line of credit on the house and placed the order, wired the money, the first week of January 2020,” says Emma. “I loved the main floor in Nordstrom, especially in Vancouver, the shoes and makeup. But when I went upstairs into the clothing area, it was hard to navigate,” Emma describes.
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