The first café opened in in February 2020. Less than three years later, Mo’Bay has stores in Mobile, Orange Beach, Tuscaloosa, Auburn and Hattiesburg, with its biggest one yet one coming in Saraland.
If it was just about fried dough and powdered sugar, the story of Mo’Bay Beignet Co. probably would be tasty but quick to tell.
Another pivotal moment came in the same kitchen when she was crunching the numbers on her growing enterprise. As a wholesaler, she was making a lot of effort but not seeing a lot of profit. If she wanted Mo’Bay to live up to its potential, she realized, she had to get into the retail side. Obstacles overcome , the café opened in February 2020, in time for Mardi Gras celebrations. Business went like gangbusters. Robinson’s husband, Bill Robinson, gave notice that he was quitting his job to go full-time with Mo’Bay.
“We actually still did good business,” she said. “We weren’t impacted the same way others were. I think it goes back to, we weren’t just serving beignets and coffee, we were serving joy. We were serving heart. I think in times of so much uncertainty and fear and loss, we were serving more than just beignets and coffee. I think we gave people a sense of normalcy and a place where they could come in and be happy for a minute.
The wait for those handmade treats to hit the table did not translate into slow growth. In March 2021 the Auburn store opened at Toomer’s Corner. Mo’Bay launched a food truck for Mobile County. In November, west Mobile got the first combined Bay Town Burger Co./Mo’Bay Beignet store. 2022 has brought a food truck that serves Baldwin County; new stores in Hattiesburg, Orange Beach and Tuscaloosa; and the selection of a new Saraland site for a location unlike any of the others.
“What we’re creating here is a place for the Saraland community to gather,” Robinson said. “I felt like for the Saraland community, this is what this community needed.”
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