Few of the magazine\u0027s self\u002Dbilled \u0027Usual Gang of Idiots\u0027 contributed as much \u002D\u002D and as dependably \u002D\u002D as the impish, bearded Jaffe
The Fold-In was supposed to be a onetime gag, tried out in 1964 when Jaffee satirized the biggest celebrity news of the time: Elizabeth Taylor dumping her husband, Eddie Fisher, in favor of “Cleopatra” co-star Richard Burton. Jaffee first showed Taylor and Burton arm in arm on one side of the picture, and on the opposite side a young, handsome man being held back by a policeman.The idea was so popular that Mad editor Al Feldstein wanted a follow-up.
Jaffee didn’t just satirize the culture; he helped change it. His parodies of advertisements included such future real-life products as automatic redialing for a telephone, a computer spell checker and graffiti-proof surfaces. He also anticipated peelable stamps, multiblade razors and self-extinguishing cigarettes.
Jaffee received numerous awards, and in 2013 was inducted into the Will Eisner Hall of Fame, the ceremony taking place at San Diego Comic-Con International. In 2010, he contributed illustrations to Mary-Lou Weisman’s “Al Jaffee’s Mad Life: A Biography.” The following year, Chronicle Books published “The MAD Fold-In Collection: 1964-2010.”
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