Akris' Albert Kriemler took inspiration from the humble apron, the roots of the Swiss company.
’ Paris showroom on Monday to unveil the collection film and to show editors and retailers the finer points of the collection, which includes an A-line rain parka that can be snapped into different lengths.
Hearing him explain the development of the fabrics — the high-twist cotton, the weatherproof silk, the custom-made toile — is an education, while feeling them is to understand why the Swiss luxury house has become a stealth brand for discerning women, and a standard bearer of investment dressing. Kriemler collaborated with young filmmaker Damien Krisl, who has worked extensively in the beauty arena, to capture the feel of the best cashmeres and silks with drone cameras and a trampoline.
Models also filed around Roter Platz , a modernist outdoor living room that was conceived by Swiss artist Pipilotti Rist and architect Carlos Martinez. It’s nestled in the courtyard of a bank headquarters, and my oh my, these clothes looked the money.
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