Airbus sales chief Christian Scherer said it is selling longer-range versions of...
TOULOUSE, France - Airbus sales chief Christian Scherer said it is selling longer-range versions of its A321, while signaling a shift away from chasing market share at any cost and predicting Boeing will emerge quickly from the grounding of its rival 737 MAX.
Scherer’s remarks are the strongest indication yet that Airbus has quietly launched the A321XLR, a keenly awaited new version of its single-aisle plane that competes with the 737 MAX and could brush up against a proposed new Boeing mid-market jet. Airbus plans to increase single-aisle output from 57 to 63 a month from next year but recently halted plans to go as high as 70 due to objections from overstretched engine makers.
Scherer, whose father flew in the first ever Airbus test flight as an engineer, became head of sales in September after a career in sales contracts, strategy, defense and turboprops. Market share is one yardstick but “it is not our business objective,” he added. “It is not how I measure if I had a good day, it is do I have the confidence of customers, am I making money, am I controlling costs?”
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