Today's Daily Spotlight: Airbnb aims to solve 'overtourism.' Are tweaks to its app enough? 📝 Belinda Luscombe (luscombeland)
he problem with Airbnb, according to its CEO Brian Chesky, is the search box. When users open the platform, they are asked a question:? This, Chesky has come to realize, is the wrong way to approach travel. Chesky wants Airbnb to meet users sooner on their journey, and the first step of any trip is not to figure out where you’re going, but to imagine yourself anywhere other than where you are.
Also before the pandemic, Airbnb had been working on an airline-booking app and a travel magazine to get access to travelers’ attention earlier in their vacation planning, or “top of funnel,” as Chesky puts it. The company had to abandon those plans when travel—and Airbnb’s revenues—came to a standstill a couple of months into the pandemic. He says he might not pick them up again. It seems he’s found a better way to get there.
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