The relaunch on Nov. 8 will allow all members to book seats on any Air Canada flight using Aeroplan points.
The Aeroplan transition will maintain members’ account numbers, with Aeroplan miles honoured on a one-to-one basis, Air Canada said.
“We see this as margin-enhancing for Air Canada as it will be able to effectively charge market prices for rewards seats for more popular flights. In addition, it will allow the airline to enhance load factors on less popular flights,” Doerksen said in a research note.
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