AI studios are integrating generative AI tools into their production workflows, utilizing both off-the-shelf solutions and developing in-house workflow solutions. While studios explore the potential of AI to diminish previsualization and post-production stages, they prioritize experimentation and discovering new production methods. Many studios remain agnostic to specific tools, integrating those that best suit each project's needs. However, some studios are developing proprietary AI tool stacks to streamline workflows and centralize access to multiple models.
AI studios use off-the-shelf tools but are also developing in-house workflow solutions to streamline production
For these studios, experimentation to discover production methods with generative AI ranks as a priority versus ongoing legal murkiness and ethical qualms that result from many AI models training on copyrighted data, a reality of how the current generation of AI models have been developed. However, AI film animation studio Asteria intends to transition to using, referencing Midjourney, Flux or Leonardo and Runway, Kling, Minimax, Luma AI, Haiper and others.
In some cases, AI studios developing their own workflow solutions also expect to license them out as enterprise creative and collaboration software, positioned for content production. Invisible Universe is in conversation with domestic and international studios and will be opening its cloud-based software,, to a prosumer base, such as social media content creators. Likewise, Secret Level and Promise eventually intend to offer their respective tools, Liquid Studio and MUSE, under an SaaS model.
Studio sources repeatedly said there was no such thing as a completely automated AI movie that still didn’t require substantial manual edits to make raw AI outputs “look right,” including to fix hallucinated artifacts and the “uncanny valley” feel still apparent in AI imagery. For example, some described a newfound ability to visualize an entire film upfront by using AI image and video tools to generate visuals for the entire film based on the script. These AI frames could then act either as a first cut of the film, where AI visuals would be further edited and refined with generative AI tools or traditional CGI techniques to become the final frames.
AI Film Production Generative AI Workflow Automation Hybrid Production
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