'A lot of the time, we're consumed with running our lives more in line with the Internet than we are with what's actually happening in real life.' ahshEFF
When Eff sat down to write her most recent single,"Nasty," premiering today on, the hip-hop artist had several concepts to work with: a friend's dream, her own experiences as a young musician, and the desire to create music that reflected reality rather than portraying a fantasy, in light of the Millennial/Gen-Z inclination to showcase exciting lives on social media.
"'Nasty' glamorizes a distant and sometimes harsh reality of commitment," Eff said in a statement,"While we think we most desire fairytale romantic moments that end in heartbreak, we really just want to have fun and make memories we thought we could only dream of." "I wanted to capture something that was as natural, personal and realistic as possible," Eff says."I was like, 'We're going to get dressed like we're going to the club, and then we're going out to the bar, and that's what we did in real life. We went to the bar, we killed it, I stood up on the bar and danced.
Eff explains the significance of the song name, and how it relates to the sentiment behind her upcoming debut album,"In the video and cover photo for 'Nasty,' I really wanted to set the scene forshe says."The album title means, in real life, you lit. You're creating memories that transcend the Internet, are natural and fun, and come to you with ease."
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