Ahead of ‘Barbie,’ WBD and Mattel Launch Girls’ Empowerment Initiative With Save the Children (EXCLUSIVE)

Ahead of the July 21 release of “Barbie,” Warner Bros. Discovery and Mattel have partnered with humanitarian organization Save the Children to launch a girls’ empowerment initiati…

“Barbie” stars Margot Robbie, America Ferrera, Kate McKinnon, Simu Liu and Will Ferrell appear in a text-to-donate PSA that will air across WBD’s linear, digital and social platforms to raise money for Save the Children, which is working to connect girls around the world to educational resources.

The campaign is led by WBD’s social impact solutions team, which leverages WBD’s brands and franchises to engage viewers, advertisers and business partners on key social issues. The team’s core philanthropic focus areas address food insecurity, disaster relief and mental health and well-being.

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