Tucker Carlson is out at 8 p.m. on Fox News Channel, and the network hopes that a host of blue-chip advertisers that for years avoided his controversial hour will soon come back in.
.” Several advertisers, spurred in part by advocacy groups’ scrutiny of the network, cut ties with the program and moved their ad dollars to other parts of the Fox News schedule. Many others followed suit.
The Madison Avenue moves didn’t escape notice. For years, Carlson’s “Tucker Carlson Tonight” has largely been supported by so-called “direct response” advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis. The top advertisers in the show in the past few years, according to audience-measurement firm iSpot.
Viewership of the hour has slumped since Carlson’s departure. Thursday’s broadcast of “Fox News Tonight,” for example, drew an average of 1.55 million, according to data from Nielsen. The audience for the show was still greater than that for MSNBC, which captured more than 1.44 million, or CNN, which lured an average of 571,000.
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