A 30-second spot in the biggest TV and sporting event of the year costs $7 million, according to AdAge.
company Workday has released a Super Bowl ad featuring actual deities of rock music, mere days after laying off 400 people .
The 60-second Super Bowl ad for the Pleasanton-based human resources software company, which premiered Monday, features Ozzy Osbourne in corporate garb while a motley crew of rock music legends, including Joan Jett, Billy Idol, Gary Clark Jr. and Kiss frontman Paul Stanley, make appearances describing their rock star working conditions.The campaign is clearly supposed to poke fun at the corporate phenomenon of calling a good employee a “rock star,” pushing it to its logical extension.
In a notice laying off the company's own corporate “rock stars,” Workday co-CEOs Aneel Bhusri and Carl Eschenbach included a note to all employees, attributing the job cuts to a “global economic environment that is challenging for companies of all sizes.
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