As the world mourns the death of rapper Nipsey Hussle, more people are listening to his music: His sales and streams have increased since he died Sunday.
Nielsen Music told The Associated Press that 2,000 copies of his albums were purchased the day he died, followed by 9,000 copies on Monday and 4,000 copies on Tuesday. That's in contrast to last Friday and Saturday when he sold just a few albums -- an amount Nielsen Music said is too small to report.On Wednesday, Hussle's major-label debut album, 2018's "Victory Lap," was No. 1 on the iTunes albums chart, while his 2013 mixtape, "Crenshaw," was No. 5.
Hussle averaged close to 2 million audio streams before his death, but on Sunday he earned 10 million audio streams and 57 million on Monday. His video streams jumped from 900,000 to 9.7 million on the day he died. The proud West Coast rapper began his career in the mixtape circuit, selling his albums from the trunk of his car in Crenshaw. They were a success and helped him create a buzz and gain respect from rap purists and his peers. In 2010, he placed on hip-hop magazine XXL's "Freshman Class of 2010" -- a coveted list for up-and-coming hip-hop acts -- alongside J. Cole, Big Sean, Wiz Khalifa and others.
But Hussle, once signed to Sony's Epic Records, hit a new peak with "Victory Lap," his critically acclaimed major-label debut album on Atlantic Records that made several best-of lists last year, from Billboard magazine to Complex.
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