AFM 2021: First Bloom Films on Making Female-Focused Movies

First Bloom, which only produces films by female directors, recently completed 'Balloon Animal,' its debut feature.

Last year, actor/producer Katherine Waddell and writer/director Em Johnson set up First Bloom Films, an independent production company with a clear social objective: to increase the participation of women in the movie business, in front of and behind the camera.Balloon Animal

, a coming-of-age tale set in a circus, which Johnson wrote and directed — and fresh off a deal with Emagine Content, a production and management firm that shares First Bloom’s corporate goals of producing and representing diverse stories and content of artists from different backgrounds.

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