Diana Matheson’s Canadian women’s pro soccer league now has a foothold in Toronto.
Matheson, a former Canadian international who is co-founder and CEO of the Project 8 group that is driving the new league, announced Wednesday that AFC Toronto City is the third founding franchise to join the fold.
“I think all our owners will have a bit of a different look and feel, but in building this league we’ve said from the beginning we want a different look to ownership in building this league built for women by women,” said Matheson. Ruken, who has a master’s degree in elementary particle physics from the University of Freiburg, got involved in soccer through her four children.
Burgin, who has an MBA from the University of Toronto’s Rotman School of Management, has marketing experience having spent three years in London as a training director for Diageo Global, a British multinational alcoholic beverage company whose brands range from Johnnie Walker to Smirnoff. She was also a principal with Clockwork Talk, which helps those in business better get their message across.
Project 8 plans to go after official league recognition from Canada Soccer at its annual general meeting in May and to continue adding franchises to get to the eight-team mark. The franchise fee for the new league is $1 million with a need for an estimated $8 million to $10 million in total invested capital over the first five seasons in addition to necessary spending on infrastructure. Owners are buying a piece of the league as well as their own franchise.“Infrastructure, we know, is a big piece,” said Matheson.
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