Adriana Carrig shares her advice on starting a social good business.
Adriana Carrig was in college when she started creating bracelets for her sorority as an easy way to build community and encouragement. It didn’t take long for her to realize that her creative outlet to do good could actually become a viable and profitable business.
“[With the bracelets], I wanted something to remind me every day that I was enough and that all women are enough,” explains Carrig about the word bracelets that are full of positive affirmations. From my first month in business, I knew based on profitability alone that there was a demand for these bracelets. It became clear very quickly that women needed the reminder, the motivation, or the inspiration that came with a Little Word.
However, I don’t know that I would go back and change anything, even in hindsight. Everything I’ve experienced has brought me to this point - running a business I am incredibly proud of, leading a team that I am so grateful for, and of course, answering an interview with Forbes .
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