Adidas will relaunch music icon Beyonce's activewear line Ivy Park, as crowds of entertainers partner with sportswear brands
BERLIN—Adidas AG said Thursday it has named music icon Beyoncé́as a creative partner and would relaunch her activewear line Ivy Park under the German sportswear brand, the latest high-profile pairing of an entertainer with an athletic-goods company.
Adidas said the singer, whose full name is Beyoncé Knowles-Carter, would develop footwear and apparel for the company while retaining sole ownership of the Ivy Park brand, which she originally launched in 2016. Additional terms of the partnership weren’t disclosed.
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