BREAKING: Adidas has terminated its relationship with Ye, the rapper formerly known as Kanye West.
Kanye West aka Ye is seen wearing a Balenciaga boxing mouth guard, outside Givenchy, during Paris Fashion Week on October 2, 2022, in Paris, France.Adidas has terminated its relationship with Ye, the rapper formerly known as Kanye West.
"Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a press release Tuesday. "Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness." "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect. This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter," the release continues.
There has been growing pressure on big-name brands, including Adidas, which sold Ye's Yeezy label, to cut ties with the rapper once and for all. "I can say antisemitic things and Adidas can't drop me. Now what? Now what?," the rapper said during his "Drink Champs" interview.
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