Sneaker giant Adidas AG has asked the U.S. Trademark Office to reject an application for a Black Lives Matter trademark featuring three parallel stripes, arguing it could mislead the public.
has asked the U.S. Trademark Office to reject an application for a Black Lives Matter trademark featuring three parallel stripes, arguing it could mislead the public.that Black Lives Matter Global Network Foundation Inc's yellow-stripe design would create confusion with its own famous three-stripe mark. It sought to block the group's application to use the design on goods that the German sportswear maker also sells, such as shirts, hats and bags.
Adidas said in the filing that it has been using its logo since as early as 1952, and that it has acquired "international fame and tremendous public recognition."
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