Adidas will extend its sponsorship of Spanish soccer side Real Madrid until 2028...
FILE PHOTO: An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney/File Photo GLOBAL BUSINESS WEEK AHEAD
Adidas has seen its leadership in soccer eroded in recent years by the advance of its bigger U.S. competitor Nike, which sponsors Real Madrid’s arch rivals Barcelona and is reportedly in talks with Liverpool, second in the English Premier League. Adidas did not give any financial details of the deal with Real, which is currently ranked third in Spain’s La Liga and made an early exit from the Champions League.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
US jobs report; Buffett likes Amazon; Adidas acceleratesCNN's ChristineRomans has today's top business headlines before the opening bell on Wall Street
Read more »
Adidas Picks Up Pace in Race Against Nike in North AmericaAdidas said it was on track to resolve supply-chain issues affecting sales in North America by the end of the year, easing concerns that the sportswear maker could stumble in its sales race against rivals Nike and Under Armour in the world’s most important athletic gear market.
Read more »
Adidas CEO: Beyonce will be a great addition to our 'dream team''With the signing of Beyonce in addition to Kanye West, we believe we have a dream team,' Adidas CEO Kasper Rorsted said, discussing the company's latest earnings report.
Read more »
Adidas can't make enough sportswear to meet demandCNN News, delivered. Select from our newsletters below and enter your email to subscribe.
Read more »
Adidas shares hit record high after profits beat expectationsFirst-quarter sales rose by a currency-adjusted 4% to 5.883 billion euros ($6.57 billion).
Read more »
Adidas CEO says he doesn't wake up worrying about Kanye West's views and tweetsKanye West garnered a lot of attention last year over his endorsements of President Donald Trump, among other things.
Read more »
Don't buy a home until you've done these 6 things, say real estate expertsBefore committing to buy a home, there are certain key things to make sure you've done. Here are six of them, according to real estate experts.
Read more »
Marvel superheroes would be obese in real life, study saysA new study shows the real deal with fantasy physiques.
Read more »
Forget the Belmont Stakes, the real money is made from being a studHigh-stakes races bring in purse money and prestige, but it's peanuts compared with what owners can make in the $39 billion horse breeding business.
Read more »