Sports apparel giant calls the rapper's recent remarks about Jewish people 'unacceptable, hateful and dangerous.'
Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks, the latest company to cut ties with Ye and a decision that the German sportwear company said would hit its bottom line.
"Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement Tuesday."Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness." The company faced pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act. It said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.Adidas said Tuesday that it conducted a"thorough review" and would immediately stop production of its line of Yeezy products and stop payments to Ye and his companies.
Earlier this month, Ye tweeted a threat that he would go"death [sic] con 3" on Jewish people, alluding to a defense readiness designation used by the U.S. military. He also posted a screenshot of a text exchange with Sean"Diddy" Combs in which he suggested Combs was being controlled by Jews. West recently suggested slavery was a choice and called the COVID-19 vaccine the"mark of the beast," among other controversial comments. He was also criticized for wearing a
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