Adidas ended its partnership with West, who now goes by the name Ye, in October 2022 after he sparked outrage with his erratic posts on social media.
Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California.CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he didn't think the divisive celebrity meant the antisemitic remarks that led to his lucrative Yeezy collaboration with the German sportswear giant being axed.
Commenting on the scandal which has cost Adidas tens of millions in lost sales, Gulden told the In Good Company podcast that Ye had made some statements that weren't "that good."
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