With her new single “Easy on Me” out after a six-year break from releasing music, Adele dives into a music industry transformed by streaming
release her album next month on streaming simultaneously with physical media
. More of her fanbase, which skews older and female, could also have become streamers in the interim.“There isn’t a bombastic ‘Hello.’ [...] That song catapulted me in fame to another level that I don’t want to happen again.”Adele “kind of transcends the changes in the industry,” Dave Brooks, a Billboard senior director, said. When she posted a snippet of 'Easy on Me' on Instagram, there was a spike in Facebook discussion and Twitter retweets.
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