The honor recognizes 'innovation and inspiration in environmental storytelling.'
will accept the Advanced Imaging Society’s debut Voices For The Earth Award during its 12th annual Lumiere Awards ceremony.
The event was postponed to March 4 and restructured as a luncheon at the Beverly Hills Hotel with a limited audience due to the ongoing COVID-19 pandemic. The Voices For The Earth Award celebrates “innovation and inspiration in environmental storytelling and acknowledges creatives who have found a unique approach to strengthen the audience’s appreciation for nature and illustrate the importance of taking care of our shared planet.”
Presenting the honor to McKay will be Kathleen Rogers, president of earthday.org, sponsor of the new award. She praised McKay and his Netflix moviewhich tells the story of two astronomers who must go on a media tour to warn people of an approaching comet that will destroy Earth. “We now recognize that solid science, indisputable facts, and dire warnings are not changing minds as fast as the relentless march of climate change requires. … We need to broaden our approach.
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