Hasbro has big plans for their new sport.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The time has come for a new kind of Nerf experience with NerfBall. The Hasbro brand is celebrating its 50-plus-year legacy by launching a special new sport which combines the original Nerf ball that launched in the company in 1969 with their iconic blasters.
Teresa Pearson: And for me, it's probably a little different. I've been on the Nerf brand for about five years, it's really about ensuring that we keep the integrity of Nerf as we evolve the business. So, we've seen lots of opportunities to expand this business and have done so in the last five years, which is amazing, but it's all about sticking to what actually made Nerf, Nerf.
I think the fun part for the team was the testing. For three-plus years, we got in the field with different balls, different rule sets, different field configurations, different sized teams, different blasters, and worked our way through it to find the perfect balance of what Teresa talked about. What is someone going to look back and say, "Wow, this really reminds me of the Nerf that I had as a kid".
But at the same time, like any great sport, the level of play is going to dictate how the strategy goes. The elite athlete is going to have a different strategy based on their speed and based on the sports that they play and the strategies that they'll bring to it than an eight-year-old is going to bring with their friends.
Is there also a plan then to establish a form of league for this to play in? Because I mean here we are at IMG Academy, where they have teams that play against other leagues, this is something that can be played a bunch of 20-somethings in a local town, or even larger. I think when we first started, I remember going to watch the team play and it was so hard to follow the action. When we first came up with the NerfBall, and we came up with that design, we started playing with that in practice, the game changed completely. All of a sudden, we brought in partners, we brought in athletes, and everyone started playing this, and we were like, "Wow, we unlocked something really special.
We had a strategy right out the gate, which was we would initially wait and see how the other team would approach it and play defense, get them out, and then play offense. Then it just kind of fell apart, because we were all excited, we all reverted to our childhood, just running around. We have Kiyan Anthony and Maya Brady taking part in the game tomorrow.
Adam Kleinman: That's a great question. I don't know that there's one thing as part of it that was the hardest part. I think it's just the idea of trying to build a new sport from scratch and how you work through that as a team. That was probably the biggest challenge and the biggest reward is that we went into it with one thought, I think, which was more traditional, and we came out of it with something that was wholly unique and was built for the next generation.
Adam Kleinman: And we're lucky, Hasbro at the core and the culture of Hasbro's innovation. We work inside a company that our entire goal is how do you drive innovation for the next generation? So, to be able to do that, I think we have the right brand at the right company at the right time, and we brought that together, and it has been really fun.
Teresa Pearson: Yeah, I think it was an epic day, so we're thrilled, and we can't wait to take it to the world. Teresa Pearson: I'd say how competitive they all were. That is, to me, the intensity was pretty amazing. Yeah, the competitive nature, they were pumped, they were in it to win it, and to me, that was probably the most exciting part about this.
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