Named the Broadwick Soho, the stylish retreat opens in November with 57 guest rooms.
The property’s owner, Noel Hayden, was raised in his family’s hotel, Mon Ami, in Bournemouth on the U.K.’s south coast. It was a success for years, but closed its doors in 1988. Thirty-five years later, the Broadwick Soho is meant to be a love letter from the British entrepreneur to his family.
Inside, the hotel’s design blends Jazz Age opulence, Italian flair, and English eccentricity. Each guest room has its own design and features bespoke furniture and handpicked artwork. Geometric patterns and vibrant prints are complemented by a soothing color scheme, as well as a tasteful combination of textures and materials. The custom beds are topped by luxe bed linens, next to bathrooms with marble wash-tops, walk-in rain showers, and toiletries by the Sicilian brand Ortigia.
Speaking of art, you can expect to find a good selection on display around the property including works by names including Francis Bacon, Bridget Riley, Andy Warhol, and William Turbull. To create an even more unique atmosphere, renowned perfumer Azzi Glasser was tapped for a custom-made Broadwick Soho scent and candles you’ll notice throughout the hotel.. Rooms start at $750 a night with dates available from November 1.
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